Victoria Sterling
Corporate LinkedIn Strategist & Content Creator
About
Transforming company LinkedIn presences from dormant profiles to dynamic business assets. Specialized in turning technical organizations into thought leaders.
In the digital marketplace of attention, most corporate LinkedIn profiles remain tragically underutilized assets—static billboards in an interactive world. As founder of Sterling LinkedIn Strategy, I’ve spent the past eight years transforming company pages from digital wastelands into thriving business ecosystems that drive measurable ROI.
My journey began in corporate communications at IBM, where I pioneered their LinkedIn content strategy during the platform’s early days, growing their following by 380% in 18 months. This experience revealed a significant opportunity: while most businesses maintained LinkedIn profiles, few utilized them effectively as strategic tools for thought leadership, recruitment, and business development.
My firm now works exclusively with B2B technology and professional services companies seeking to establish authoritative industry positions. Our proprietary Content Ecosystem Methodology™ aligns company page strategy with employees’ personal brands—creating amplification networks that dramatically extend organic reach without paid promotion.
Clients implementing our approach have achieved remarkable results: average engagement increases of 217%, qualified lead generation improvements of 43%, and significant enhancements in recruitment metrics, with 67% of new technical hires citing the company’s LinkedIn presence as a factor in their application decision.
When not optimizing LinkedIn strategies, I serve as visiting lecturer on digital branding at Columbia Business School and write for Harvard Business Review on corporate social presence.