LinkedIn Content Repurposing: Strategies for Maximum Reach

Repurposing content is one of the most effective ways to maximize your reach on LinkedIn without burning out. In my work with clients, I’ve seen a single high-performing article generate months of engagement when repurposed strategically.

Start by breaking long-form content into bite-sized posts. For example, a 1,000-word article can yield 5-7 LinkedIn posts, each focusing on a key insight. One client, a SaaS founder, turned a case study into a series of tips, a poll, and a short video—tripling her average post engagement.

Don’t forget about formats. Turn statistics into infographics, quotes into image cards, and how-to guides into short videos. A marketing manager I coached repurposed a webinar into a checklist, a carousel, and a Q&A post, reaching new audiences each time.

Finally, update and reshare evergreen content. LinkedIn’s algorithm rewards consistency, so don’t be afraid to revisit successful topics with fresh perspectives.

The key is to plan repurposing from the start, building a content library that can be adapted for different formats and audiences. With the right strategy, you can extend the life and impact of every piece of content you create.