The Ethics of AI-Generated Content in Professional Branding

As AI-generated content becomes more prevalent on LinkedIn and other professional platforms, questions about authenticity and ethics are increasingly urgent. While AI tools can help professionals maintain a consistent posting schedule and even generate insightful commentary, the line between assistance and misrepresentation is thin.

In my work with clients, I’ve seen the benefits of using AI for ideation, grammar checks, and even drafting outlines. However, problems arise when individuals pass off fully AI-generated posts as their own expertise. One client, a mid-level manager, saw a spike in engagement after using AI to write posts, but struggled to answer follow-up questions in the comments—undermining his credibility.

The most effective approach is transparency. Disclose when content is AI-assisted, especially for thought leadership pieces. Use AI as a collaborator, not a ghostwriter. For example, a technology executive I coached now includes a note at the end of AI-assisted posts, inviting discussion about the technology itself. This not only builds trust but also sparks richer conversations.

Ultimately, AI should amplify your authentic voice, not replace it. The professionals who thrive in this new era will be those who use AI ethically, blending human insight with machine efficiency to create content that is both credible and compelling.