The LinkedIn Content Calendar That Saved My Sanity

Remember that time I posted on LinkedIn five days in a row, then disappeared for three months? Yeah, consistency isn’t exactly my middle name. Or wasn’t, until I discovered the magic of a content calendar that actually works for chaotic creators like me.

If you’re nodding along because your LinkedIn presence has more gaps than a first-grader’s smile, keep reading.

The problem with most content calendars is they’re built for robots, not humans with fluctuating energy levels and inspiration. You know the type: “Monday: Industry news. Tuesday: Behind-the-scenes. Wednesday: Client spotlight…” yawn

After countless failed attempts at sticking to rigid schedules, here’s the flexible system that finally clicked for me:

The 3-3-3 Method

Instead of planning by days, I plan by content buckets, creating:

• 3 pieces of educational content (things I know well)
• 3 pieces of curated content (interesting things I’ve found)
• 3 pieces of personal content (stories, reflections, wins/losses)

I batch create these whenever inspiration strikes (often Sunday afternoons with coffee), then use LinkedIn’s scheduling feature to spread them across 2-3 weeks.

The game-changer? I leave deliberate gaps for spontaneous posts. When breaking news hits my industry or I have an unexpected insight, I don’t stress about ruining my “perfect posting schedule” – those slots are already reserved for improvisation.

Real talk: my engagement increased by 78% within a month of implementing this system, not because I was posting more, but because I was posting better. When you’re not scrambling for “Wednesday’s thought leadership piece,” you actually have time to, you know, think.

My favorite tools that make this doable:

• A simple Notion database for content ideas
• LinkedIn’s native scheduler (surprisingly good now)
• iPhone Notes for capturing random ideas that later become posts

What’s your biggest struggle with LinkedIn consistency? Drop it below, and let’s troubleshoot together!