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Corporate Communications

The Great LinkedIn Algorithm Shift: Why Corporate Pages Must Adapt or Get Left Behind
·847 words·4 mins
LinkedIn’s recent algorithm changes have decimated organic reach for corporate pages—dropping to just 2% visibility. As the platform pivots toward a TikTok-style model prioritizing video content, corporate strategists must completely rethink their approach or risk invisibility.
The CEO Influencer: Why Personal Branding is No Longer Optional for the C-Suite
·822 words·4 mins
Explore why personal branding has become essential for C-suite executives in today’s digital-first world. Learn how CEO influencers are building authentic platforms that drive business results, attract talent, and shape market perception through strategic communication.
Creating a Standout Company Page: Lessons from British Brands
·971 words·5 mins
British brands excel at creating standout LinkedIn company pages through authentic storytelling, consistent brand voice, and strategic content that reflects cultural values while driving employee advocacy and customer engagement.