Company Page
Company Page vs. Personal Brand: Where to Invest?
·181 words·1 min
The most successful LinkedIn strategy combines strong company pages for credibility with empowered personal brands for engagement, creating a hybrid approach that leverages both official authority and authentic employee advocacy.
Your Company Page is Boring People to Death: Here's How to Fix It
·483 words·3 mins
Engaging LinkedIn company pages require authentic employee stories, behind-the-scenes content, industry insights, interactive posts, and consistent brand voice to build genuine audience connections over generic corporate messaging.