B2B Strategy
Enterprise AI M&A Signals: What OpenAI's $1.1B Statsig Buy Tells B2B Marketers
·670 words·4 mins
Strategic AI acquisitions like OpenAI’s $1.1B Statsig purchase show how leading AI companies are solving enterprise adoption challenges through targeted M&A.
Content Velocity vs. Quality: Choosing the Right Metric for B2B Marketing
·484 words·3 mins
A focus on content velocity can hollow out B2B marketing effectiveness; leaders should re-center on quality-driven metrics that map to business outcomes.
The Content Orchestration Crisis: Why B2B Marketing Teams Are Drowning in Their Own Tools
·1080 words·6 mins
The proliferation of marketing tools has created a content orchestration nightmare for B2B teams, with productivity losses far outweighing the benefits of individual tool capabilities.
Leveraging LinkedIn Groups for Strategic Business Networking
·649 words·4 mins
Strategic LinkedIn Groups engagement delivers 4x more profile views and 7x more connection requests through targeted three-tier group selection, making these underutilized communities powerful tools for establishing thought leadership and generating high-value business connections.