Company Page vs. Personal Brand: Where to Invest?

Should you focus on building your company’s LinkedIn page or your personal brand? The answer depends on your goals, but the most successful organizations invest in both—strategically.

Company pages are essential for credibility, recruitment, and sharing official news. In a recent campaign, a SaaS client’s optimized company page increased inbound job applications by 34% and improved their close rate with enterprise clients.

However, personal brands drive engagement and trust. Employees who post about their work generate 5-10x more reach than company pages alone. One marketing director’s personal posts about company culture led to a 22% increase in qualified leads over three months.

The best results come from alignment. Companies that encourage employees to share content, provide branded assets, and recognize top advocates see the highest ROI. For example, a professional services firm created a monthly leaderboard for employee advocates, boosting both morale and reach.

In 2024 and beyond, the winning strategy is a hybrid approach: invest in a strong company page for authority, and empower personal brands for authentic engagement. Together, they create a powerful LinkedIn presence that drives business growth.