When I first started using LinkedIn seriously about three years ago, most of my colleagues in Ho Chi Minh City were still treating it as a digital CV repository. Fast forward to today, and Vietnam’s LinkedIn landscape has transformed dramatically. From tech entrepreneurs in Hanoi to marketing professionals in Da Nang, Vietnamese professionals are embracing content creation with our characteristic blend of adaptability, relationship focus, and practical innovation.
Let me share how we’re approaching LinkedIn content creation in Vietnam’s rapidly evolving business ecosystem—a perspective that might offer fresh insights regardless of where you’re based.
First, understand that relationship-building (or “quan hệ” as we call it) sits at the heart of Vietnamese business culture. This translates into content that prioritizes community value over individual promotion. When Tran, a tech startup founder I mentor, switched from posting about his company’s achievements to sharing detailed guides on navigating Vietnam’s emerging tech regulations, his engagement tripled almost overnight.
Vietnamese professionals excel at what I call the “practical value approach.” Unlike markets where inspirational storytelling dominates, our most successful content creators focus on immediately applicable insights. My own analytics show that step-by-step guides and practical templates consistently outperform more conceptual content by at least 2:1 in engagement.
For example, when I published a theoretical piece about digital transformation trends, it received modest engagement. But when I followed it with a detailed breakdown of how a local manufacturing company implemented digital tools within a tight budget (including specific cost figures and implementation timelines), the post generated over 200 comments and several direct business inquiries.
Language consideration presents both challenges and opportunities. While LinkedIn in Vietnam operates primarily in English, incorporating Vietnamese phrases or cultural references creates an authentic connection with local audiences. The most successful Vietnamese content creators I know maintain a bilingual approach, often publishing Vietnamese versions of their content as the first comment on their English posts—an elegant solution to reach both local and global audiences.
Timing matters uniquely here. The Vietnamese workday typically starts early (many offices open at 7:30-8:00 AM), and we often take a longer lunch break from around 11:30 AM to 1:30 PM. I’ve found that posting at 7:00 AM captures professionals during their morning commute, while posting at 1:00 PM reaches them during their post-lunch browsing time. Unlike Western markets, our weekend engagement remains strong, reflecting Vietnam’s blurring boundaries between personal and professional life.
Visual content requires cultural adaptation too. While minimalist, text-light graphics might work well in some markets, Vietnamese LinkedIn users respond better to information-rich visuals. My infographics with 5-7 detailed points consistently outperform simpler designs. This reflects our educational culture’s emphasis on comprehensive information over minimalist presentation.
Storytelling takes a distinct form here as well. Rather than the Western approach of personal vulnerability, effective Vietnamese LinkedIn stories often highlight collective achievement and community impact. When my colleague Mai shared a post about her marketing agency’s growth, she focused not on her personal journey but on how her team collectively overcame challenges, mentioning team members by name and acknowledging their specific contributions. The post resonated deeply within our business community.
Industry focus matters significantly. Vietnam’s economic strengths in manufacturing, technology services, and export-oriented businesses shape our LinkedIn content landscape. Posts addressing these sectors—particularly with practical insights on international business connections—generate outsized engagement. When I analyzed my top-performing content from the past year, posts addressing Vietnam’s integration into global supply chains received 60% higher engagement than general business topics.
There’s also a generational dimension worth noting. Vietnam has one of the youngest workforces globally, with digital natives rapidly advancing into management roles. This creates a unique environment where traditional business values blend with digital-first thinking. Content that bridges this gap—respecting traditional business hierarchies while embracing innovation—tends to perform exceptionally well.
Take Linh, a 28-year-old product manager who’s become a LinkedIn influencer in Vietnam’s tech scene. Her most successful content series features interviews with traditional industry leaders who’ve embraced digital transformation, providing perspectives that resonate across generational divides.
Finally, persistence matters particularly in the Vietnamese context. Our business culture values consistent effort over time rather than overnight success. The most respected LinkedIn voices here have built their following through steady, reliable content delivery rather than viral one-hit wonders.
As Vietnam continues its remarkable economic development and deeper integration into global business networks, our approach to LinkedIn content creation evolves accordingly. By balancing practical value, relationship focus, and cultural authenticity, Vietnamese professionals are creating a distinctive voice on this global platform—one practical insight at a time.