Content Creation Strategies for LinkedIn Influencers

So you want to be a LinkedIn influencer? Step one: stop reposting inspirational quotes from 2012. Step two: let’s talk strategy.

First, know your audience. Are they job seekers, CEOs, or fellow meme connoisseurs? Tailor your content accordingly. Share real stories—like that time you bombed a presentation and what you learned. Vulnerability wins hearts (and engagement).

Mix it up! Alternate between text posts, polls, carousels, and videos. LinkedIn’s algorithm loves variety almost as much as it loves comments. Ask questions, spark debates, and reply to every comment like you’re hosting a dinner party.

Timing matters. Post when your audience is online—usually mornings or lunch breaks. And don’t forget visuals: a well-placed GIF or infographic can make your post pop.

Pro tip: I once shared a behind-the-scenes photo of my messy desk. It got more likes than my “thought leadership” essay. Turns out, people love authenticity. So, be real, be helpful, and watch your influence grow.