You created a LinkedIn Company Page. You uploaded the logo, filled in the “About Us,” maybe even posted a press release from six months ago. And now… crickets. Sound familiar? A neglected company page is worse than no page at all – it screams “We don’t really care about engaging online.”
Let’s turn that ghost town into a thriving community hub. First, consistency is key. Aim to post valuable content regularly – not just sales pitches! Share industry insights, company news (the interesting kind), employee spotlights, behind-the-scenes glimpses, helpful tips related to your field, and relevant curated content. Think like a publisher, not just a promoter.
Encourage your employees to engage! They are your biggest advocates. Ask them to share company posts, list the company on their profiles, and even contribute content ideas. Feature them! People connect with people. Use visuals – posts with images or videos get way more engagement. Ask questions, run polls, respond to comments promptly. Treat it like a conversation, not a billboard. Companies like HubSpot nail this – their page is a mix of educational content, company culture, and industry news, fostering real engagement. Don’t let your page gather digital dust. Activate it!