Becoming an Influencer: Landing Brand Deals

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Ah, brand deals—the holy grail of influencer life. But how do you go from posting selfies to getting paid for them? Let’s break it down.

Step 1: Build a Portfolio

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Brands want to see what you can do. Showcase your best work, whether it’s a stunning photo, a witty caption, or a creative video. One beauty influencer landed a skincare deal by posting a hilarious “morning routine gone wrong” video.

Step 2: Reach Out

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Don’t wait for brands to find you—go find them. Send a friendly email introducing yourself and explaining why you’d be a great fit. A food blogger once emailed a local coffee shop offering to promote their lattes. The shop agreed, and the post went viral.

Step 3: Be Authentic

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Only partner with brands you genuinely like. Your audience can smell a fake endorsement from a mile away. If you’re a fitness influencer, promoting sugary snacks might not go over well (unless they’re protein cookies, of course).

Conclusion

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Landing brand deals takes effort, but with a strong portfolio, proactive outreach, and authenticity, you’ll be cashing those influencer checks in no time.