Creating a Strong Company Page on LinkedIn

If your LinkedIn company page is just a logo and an “About Us” section that sounds like it was written by a committee of robots, we need to talk. Your page isn’t just a digital business card—it’s your company’s personality, portfolio, and recruiting tool all rolled into one.

Start with the basics: a clean logo, an eye-catching banner (not a stretched-out stock photo, please), and a compelling “About” section that actually sounds like humans wrote it. Include your mission, what sets you apart, and why anyone should care—all without corporate jargon.

Content is king, queen, and the entire royal court. Share behind-the-scenes glimpses, employee spotlights, and industry insights. One tech company I follow posts “Failed Experiment Fridays” where they share lessons from projects that flopped—it’s refreshingly honest and gets massive engagement.

Showcase your culture authentically. Job seekers are scrolling through your page right now, trying to figure out if they’d fit in. Give them something real to go on, not just stock photos of diverse hands touching a globe.

Engage with comments like you actually care (because you should). When someone takes time to comment on your post, a response shows you’re listening, not just broadcasting.

Remember: LinkedIn is a social network, not a billboard. The most effective company pages feel less like corporate brochures and more like communities with a purpose. Build yours accordingly.