Building a presence on LinkedIn means feeding the content beast. Regularly. Consistently. It can feel like a relentless treadmill, demanding fresh ideas day after day. Before you burn out and retreat into lurker mode, let’s talk strategy. You don’t need a revolutionary idea for every single post.
First, repurpose like crazy. That blog post you wrote? Break it down into 3-5 key takeaway posts. That presentation you gave? Turn the main slides into carousel posts. That client question you answered? Anonymize it and share the insight. Work smarter, not harder.
Second, document, don’t just create. Share what you’re learning, challenges you’re facing (and overcoming), interesting conversations you’ve had (with permission, of course). People relate to the journey. Gary Vaynerchuk built an empire on this principle – documenting his daily hustle.
Third, batch your content. Dedicate a couple of hours one day to brainstorm ideas, outline posts, and even write drafts for the week or two ahead. This frees up mental energy during the week. Use a simple spreadsheet or a Trello board to track ideas. And finally, remember curation is content too! Sharing a valuable article with your own insightful comment adds value. It’s not cheating; it’s being a helpful resource. Get off the hamster wheel and onto a sustainable path.