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      <title>Infographic: Record Festive GMV, Thinner Seller Margin: The Bill Behind India&#39;s Q4 2026 Shopping Boom</title>
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      <description>India&amp;rsquo;s festive season is heading for record GMV — Rs 24,200 crore in two days. But 35-45% of selling price now leaves the seller before COGS, penalties were repriced in August, and a January rule change ends discount theatre.</description>
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      <title>Record Festive GMV, Thinner Seller Margin: The Bill Behind India&#39;s Q4 2026 Shopping Boom</title>
      <link>https://expertlinked.in/posts/2026-10-29-record-festive-gmv-thinner-seller-margin-the-bill-behind-indias-q4-2026-shopping-boom/</link>
      <pubDate>Thu, 29 Oct 2026 00:00:00 +0800</pubDate>
      
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      <description>India&amp;rsquo;s festive season is heading for record GMV — Rs 24,200 crore in two days. But 35-45% of selling price now leaves the seller before COGS, penalties were repriced in August, and a January rule change ends discount theatre.</description>
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